COMMERCIAL WORK (Cultural Impact)

Determination - Allez Films - Peak Fitness JPG
Determination - Allez Films - Peak Fitness JPG
Determination - Allez Films - Peak Fitness MOV 55s

Determination - Peak Fitness
Allez Films

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Determination - Peak Fitness - Allez Films

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Title of Piece: Determination
Client/Brand: Peak Fitness
Production Company: Allez Films
Director(s): Salman AlMunefi
Producer(s): Abdullah AlMannaei
Agency: Lead Solution
DoP: Hashim Dashti
Instagram Tag: @salmanfilms @madebylead @allez.film
Short Synopsis: This film speaks directly to women, delivering Peak’s core beliefs through an Arabic poem voiced by a beloved figure while indirectly showcasing the unique features of Peak's new branch through captivating cinematography. It offers a timeless and inspiring narrative, mixing classic heritage with modern-day cinema.
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