Raw Selection Slunečná & Slovanka - a residential project Commercial Work: Commercials and Branded Content - Short

CLIENT/BRANDSLUNEČNÁ & SLOVANKA

PRODUCTION COMPANYNP PRODUCTION

DIRECTOR(S)LUCIE DESMOND

AGENCYLUCIE DESMOND STUDIO

DOPLUBOMÍR KRUPKA

INSTAGRAM TAG @LUCIEDESMOND @LUBOMIRKRUPKADP

SHORT SYNOPSIS IN A HEARTFELT COMMERCIAL A GRANDFATHER INTRODUCES HIS YOUNG GRANDDAUGHTER TO THE MAJESTIC BEAUTY OF THE CZECH MOUNTAINS. AS THEY WALK THROUGH THE FOREST, HE SHARES STORIES AND IMPARTS WISDOM ABOUT THE DEEP CONNECTIONS PEOPLE FORM WITH EACH OTHER AND THE LAND WHEN LIVING IN SUCH SERENE SURROUNDINGS.

SUDDENLY, THE SCENE TRANSITIONS, REVEALING THAT THESE CHERISHED MOMENTS ARE A MEMORY OF THE GRANDDAUGHTER, NOW GROWN UP, AS SHE IS BACK IN THE MOUNTAINS WITH HER OWN FAMILY. THE MOUNTAINS REMAIN AS STUNNING AS EVER, AND SHE REFLECTS ON HER GRATITUDE FOR THOSE PRECIOUS EXPERIENCES WITH HER GRANDFATHER. THE COMMERCIAL CONCLUDES WITH HER REALIZING THAT THE VALUES AND HERITAGE INSTILLED BY HER GRANDFATHER ARE WHAT MAKE HER CHERISH THE LIFE THEY NOW LIVE IN THE SAME BELOVED MOUNTAINS AND MAKING PEOPLE FEEL THE VALUE OF PLACES THEY INVEST IN EVEN FOR THE FUTURE GENERATIONS.