Official Selection Aldi Süd - Muttertag Commercial Work: Craft: Direction

CLIENT/BRANDALDI SÜD

PRODUCTION COMPANYTEMPOMEDIA FILMPRODUKTION

DIRECTOR(S)ALEX FEIL

PRODUCER(S)JUSTIN NIKLAS MUNDHENKE (EXECUTIVE PRODUCER), PHILIP LONY (PRODUCER)

AGENCYANTONI

DOPPAUL ÖZGÜR

DIRECTOR OF PHOTOGRAPHY PAUL ÖZGÜR

PRODUCTION DESIGN MARIAM GELADZE

EDITOR IAIN WHITEWRIGHT

CREATIVE DIRECTOR ANNA LICHNOG (EXECUTIVE CREATIVE DIRECTOR)

VISUAL EFFECTS HENRIK HUEHNKEN, MARIS POLIS (SUPERVISOR)

COLOUR GRADING MATTHIEU TOULLET

COSTUME DESIGN IKA BOBOKHIDZE

INSTAGRAM TAG @TEMPOMEDIA.DE @THE_MARTINI_SHOT @COMPANY_3 @TENTHREE_EDITING @PHILIPLONY @JUSTINMUNDHENKE @PAULOZGUR @ALDISUEDDE @ANTONIBERLIN @MADEMOISELLEJORROT @AN_NA_MA_LI @ANNEMAHNCKE @IT_IS_ALEX_FEIL

SOUND DESIGN SKILL MUSIC

SHORT SYNOPSIS ALDI SÜD’S LATEST FILM, RELEASED AS PART OF THEIR MOTHER’S AND FATHER’S DAY CAMPAIGN, OFFERS A POIGNANT AND HUMOROUS LOOK INTO THE EVERYDAY LIVES OF PARENTS. TITLED “HEIMLICHE HELD*INNEN IN DEN MITTELPUNKT STELLEN” ("HIGHLIGHTING THE UNSUNG HEROES"), THE FILM CAPTURES THE OFTEN-OVERLOOKED REALITY OF PARENTAL MEALTIME – WHERE PARENTS ARE FREQUENTLY LEFT WITH THE LEFTOVERS OF THEIR CHILDREN'S MEALS, FROM SANDY APPLES AND SOGGY BISCUITS TO COLD PASTA. SET AGAINST THE BACKDROP OF REAL-LIFE SCENARIOS, THE FILM USES A MIX OF HEARTFELT AND RELATABLE MOMENTS TO CELEBRATE THE UNSUNG HEROES BEHIND THIS GLOBALLY RECOGNIZED "FOOD TREND." THE NARRATIVE UNDERSCORES THE LOVE AND SACRIFICES PARENTS MAKE DAILY, TURNING MUNDANE LEFTOVERS INTO SYMBOLS OF THEIR ENDURING DEDICATION. SET TO A MOVING RENDITION OF THE 1976 SONG BY NAZARETH "LOVE HURTS," THE FILM IS A TESTAMENT TO THE BRAND'S ABILITY TO BLEND EMOTIONAL STORYTELLING WITH BRAND VALUES.

EXTRA CREDIT 1 EXECUTIVE CREATIVE DIRECTOR: ANNA LICHNOG

EXTRA CREDIT 2 CLIENT SERVICE DIRECTOR: ANNE MAHNCKE

EXTRA CREDIT 3 AGENCY PRODUCER: MARJORIE JORROT

EXTRA CREDIT 4 POST PRODUCTION PRODUCER: JOHANNES REINHARDT

EXTRA CREDIT 5 MUSIC: LOVE HURTS BY NAZARETH