COMMERCIAL WORK (Cultural Impact)

Telekom - More Light - Tempomedia Filmproduktion - Deutsche Telekom JPEG
Telekom - More Light - Tempomedia Filmproduktion - Deutsche Telekom MP4 1m:29s

Telekom - More Light - Deutsche Telekom
Tempomedia Filmproduktion

Share:
Telekom - More Light - Deutsche Telekom - Tempomedia Filmproduktion

Shortlist

Title of Piece: Telekom - More Light
Client/Brand: Deutsche Telekom
Production Company: Tempomedia Filmproduktion
Director(s): Eugen Merher
Producer(s): Uli Jason Ulbrich (Executive Producer), Christian Gilardoni (Producer)
Agency: Saatchi & Saatchi Germany
DoP: Mortimer Hochberg
Director of Photography: Mortimer Hochberg
Production Design: Christina Mammes
Editor: Timo Frische
Creative Director: Dennis May (CCO), Stephan Schäfer (Copy), Tomas Tulinius (Art)
Script: Stephan Schäfer, Tomas Tulinius, Eugen Merher
Copywriter: Stephan Schäfer, Tomas Tulinius
Visual Effects: Spellwork
Colour Grading: Mike Bothe
Costume Design: Lisa Baum
Music Composer: Alexander David
Instagram Tag: @tempomedia.de @deutschetelekom @saatchi_germany @ulijasonulbrich @stephanschaefermai @mrgilardoni @eugendirector @mortihochberg @dennismay @spellworkpictures @hyve.audio
Sound Design: Hyve Audio
Short Synopsis: Deutsche Telekom has been committed to a web without hate and respectful behaviour in the digital world for years. In 2023, however, Germany also experienced a resurgence of open racism, sexism and anti-Semitism. Deutsche Telekom wanted to send a quick and clear signal in this environment. With a simple but impressive idea: hate speech is sometimes perceived by those affected as larger than life and overwhelming. So, that’s exactly how we show it, several storeys high and projected brightly onto the walls of nightly buildings. But we also show the solution: darkness can be fought with light, hatred with solidarity. And we call on people to do things differently this year. Better. Brighter. The year 2024 needs more light.
Extra Credit 1: VFX Supervisor: Sermed Darah
Extra Credit 2: Account Director: Anne Schlicht
Extra Credit 3: Agency Producer: Christine Kastens
Extra Credit 4: Assistant Producer: Tobias Kachel
Extra Credit 5: Production Manage: Frank Pirsich, Ben Ramson
AwardsEngine Logo