Shortlist Telekom - More Light Commercial Work: Cultural Impact

CLIENT/BRANDDEUTSCHE TELEKOM

PRODUCTION COMPANYTEMPOMEDIA FILMPRODUKTION

DIRECTOR(S)EUGEN MERHER

PRODUCER(S)ULI JASON ULBRICH (EXECUTIVE PRODUCER), CHRISTIAN GILARDONI (PRODUCER)

AGENCYSAATCHI & SAATCHI GERMANY

DOPMORTIMER HOCHBERG

DIRECTOR OF PHOTOGRAPHY MORTIMER HOCHBERG

PRODUCTION DESIGN CHRISTINA MAMMES

EDITOR TIMO FRISCHE

CREATIVE DIRECTOR DENNIS MAY (CCO), STEPHAN SCHÄFER (COPY), TOMAS TULINIUS (ART)

SCRIPT STEPHAN SCHÄFER, TOMAS TULINIUS, EUGEN MERHER

COPYWRITER STEPHAN SCHÄFER, TOMAS TULINIUS

VISUAL EFFECTS SPELLWORK

COLOUR GRADING MIKE BOTHE

COSTUME DESIGN LISA BAUM

MUSIC COMPOSER ALEXANDER DAVID

INSTAGRAM TAG @TEMPOMEDIA.DE @DEUTSCHETELEKOM @SAATCHI_GERMANY @ULIJASONULBRICH @STEPHANSCHAEFERMAI @MRGILARDONI @EUGENDIRECTOR @MORTIHOCHBERG @DENNISMAY @SPELLWORKPICTURES @HYVE.AUDIO

SOUND DESIGN HYVE AUDIO

SHORT SYNOPSIS DEUTSCHE TELEKOM HAS BEEN COMMITTED TO A WEB WITHOUT HATE AND RESPECTFUL BEHAVIOUR IN THE DIGITAL WORLD FOR YEARS. IN 2023, HOWEVER, GERMANY ALSO EXPERIENCED A RESURGENCE OF OPEN RACISM, SEXISM AND ANTI-SEMITISM. DEUTSCHE TELEKOM WANTED TO SEND A QUICK AND CLEAR SIGNAL IN THIS ENVIRONMENT. WITH A SIMPLE BUT IMPRESSIVE IDEA: HATE SPEECH IS SOMETIMES PERCEIVED BY THOSE AFFECTED AS LARGER THAN LIFE AND OVERWHELMING. SO, THAT’S EXACTLY HOW WE SHOW IT, SEVERAL STOREYS HIGH AND PROJECTED BRIGHTLY ONTO THE WALLS OF NIGHTLY BUILDINGS. BUT WE ALSO SHOW THE SOLUTION: DARKNESS CAN BE FOUGHT WITH LIGHT, HATRED WITH SOLIDARITY. AND WE CALL ON PEOPLE TO DO THINGS DIFFERENTLY THIS YEAR. BETTER. BRIGHTER. THE YEAR 2024 NEEDS MORE LIGHT.

EXTRA CREDIT 1 VFX SUPERVISOR: SERMED DARAH

EXTRA CREDIT 2 ACCOUNT DIRECTOR: ANNE SCHLICHT

EXTRA CREDIT 3 AGENCY PRODUCER: CHRISTINE KASTENS

EXTRA CREDIT 4 ASSISTANT PRODUCER: TOBIAS KACHEL

EXTRA CREDIT 5 PRODUCTION MANAGE: FRANK PIRSICH, BEN RAMSON