COMMERCIAL WORK
Cultural Impact (2024)
COMMERCIAL WORK (Cultural Impact)
JPEG
MP4
1m:29s
Telekom - More Light - Deutsche Telekom
Tempomedia Filmproduktion
Shortlist
Title of Piece: | Telekom - More Light |
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Client/Brand: | Deutsche Telekom |
Production Company: | Tempomedia Filmproduktion |
Director(s): | Eugen Merher |
Producer(s): | Uli Jason Ulbrich (Executive Producer), Christian Gilardoni (Producer) |
Agency: | Saatchi & Saatchi Germany |
DoP: | Mortimer Hochberg |
Director of Photography: | Mortimer Hochberg |
Production Design: | Christina Mammes |
Editor: | Timo Frische |
Creative Director: | Dennis May (CCO), Stephan Schäfer (Copy), Tomas Tulinius (Art) |
Script: | Stephan Schäfer, Tomas Tulinius, Eugen Merher |
Copywriter: | Stephan Schäfer, Tomas Tulinius |
Visual Effects: | Spellwork |
Colour Grading: | Mike Bothe |
Costume Design: | Lisa Baum |
Music Composer: | Alexander David |
Instagram Tag: | @tempomedia.de @deutschetelekom @saatchi_germany @ulijasonulbrich @stephanschaefermai @mrgilardoni @eugendirector @mortihochberg @dennismay @spellworkpictures @hyve.audio |
Sound Design: | Hyve Audio |
Short Synopsis: | Deutsche Telekom has been committed to a web without hate and respectful behaviour in the digital world for years. In 2023, however, Germany also experienced a resurgence of open racism, sexism and anti-Semitism. Deutsche Telekom wanted to send a quick and clear signal in this environment. With a simple but impressive idea: hate speech is sometimes perceived by those affected as larger than life and overwhelming. So, that’s exactly how we show it, several storeys high and projected brightly onto the walls of nightly buildings. But we also show the solution: darkness can be fought with light, hatred with solidarity. And we call on people to do things differently this year. Better. Brighter. The year 2024 needs more light. |
Extra Credit 1: | VFX Supervisor: Sermed Darah |
Extra Credit 2: | Account Director: Anne Schlicht |
Extra Credit 3: | Agency Producer: Christine Kastens |
Extra Credit 4: | Assistant Producer: Tobias Kachel |
Extra Credit 5: | Production Manage: Frank Pirsich, Ben Ramson |