COMMERCIAL WORK

Telekom - Without Consent | A Message from Ella - Deutsche Telekom
Tempomedia Filmprodukttion

Official Selection

Title of Piece:	Telekom - Without Consent | A Message from Ella
Client/Brand:	Deutsche Telekom
Production Company:	Tempomedia Filmprodukttion
Director(s):	Sergej Moya
Producer(s):	Uli Jason Ulbrich (Executive Producer), Julia Moya (Producer), Anna Keller (Producer)
Agency:	adam&eveBerlin & DDB Group Germany
DoP:	Armin Franzen
Director of Photography:	Armin Franzen
Production Design:	Kolja Briese
Editor:	Andrej Gontcharov
Creative Director:	René Herder, Christian El Asmar, Ophelia Darter, Lars Rexa
Script:	René Herder, Christian El Asmar, Sergej Moya
Copywriter:	Ophelia Darter, Lars Rexa
Visual Effects:	Supercontinent
Colour Grading:	Benedikt Hugendubel
Costume Design:	Svenja Gassen
Music Composer:	Supreme Music
Instagram Tag:	@armin_bln @tempomedia.de @deutschetelekom @sergejmoya @jenspfau @ulijasonulbrich @anna_bsmnt @suprememusic.de @supercontinent.co
Sound Design:	Supreme Music
Short Synopsis:	“A Message from Ella” stages a social experiment, in which a young girl surprises her parents with a video message at the cinema. But Ella, our protagonist, doesn’t appear as her 9-year old self, but a grown-up version of herself – with the help of AI technology. She explains to her shocked parents that all that was needed to create this digital version of her was a single photo. Like the ones her parents share on social media. And while for them these pictures are just memories, for others they are data that can be abused – with horrifying consequences. In a gripping montage, grown-up Ella gives a first-hand-account of all the things she might have to endure: growing up as an online victim of identity theft, scamming, bullying, and even child abuse. Ella concludes the video with a simple plea: “So please, Mom, please, Dad: Protect my virtual privacy.” Most people share pictures of their children. It’s often seen as harmless and normal online behavior. The problem is that for criminals those simple pictures are data – which can be compiled and later manipulated and exploited. Even though lawmakers around the world are slowly turning their attention to this matter, the mass audience is still mostly unaware of the dangers of carelessly sharing children’s pictures and videos online. So far, the public debate in many countries mainly focuses on the topic of “child labor”, with the public urging content creators to stop using their children in social media videos but ignoring the future and present dangers which anonymous parents expose their children to just by sharing “simple” photos. That’s why during Europe’s summer holiday season 2023, when parents typically flood social media with beach photos of their children, the brand launched a powerful message to make them think twice before pressing the “share” button.
Extra Credit 1:	Managing Director: Christina Antes
Extra Credit 2:	Chief Creative Office: Jens Pfau
Extra Credit 3:	Senior Account Manager: Florian Kröger
Extra Credit 4:	Head of Production: Meike van Meegen
Extra Credit 5:	AI Artist: Denis Leonov