COMMERCIAL WORK

"Be the One Who Leaves the Mark" - Penti
Kala Film

Shortlist

Title of Piece:	"Be the One Who Leaves the Mark"
Client/Brand:	Penti
Production Company:	Kala Film
Director(s):	Deniz Tarsus
Producer(s):	Hazer Baycan, Melisa Akbaba, Özlem Pehlivanoğlu
Agency:	Arthur. Istanbul
DoP:	Akın Çetin
Instagram Tag:	@hazerb @deniztarsus @deniztarsusofficial @melisaakbabaaa @kalafilm #betheonewholeavesthemark #izbırakansenol
Short Synopsis:	This film, created for Penti's invisible underwear, focuses on the marks women leave in their everyday lives. Each scene represents a meaningful moment or activity, highlighting the comfort and support Penti products provide during these daily experiences. The ad's main theme is that women leave their mark on their life, with Penti by their side through every moment. We see the footprints of a ballerina after practice, symbolizing her dedication. A mother lovingly watches her newborn, with her C-section scar representing her strength and the beginning of a new life. An elderly woman leaves a lipstick kiss mark, showing years of love and affection. Each scene is relatable and heartfelt, showcasing how Penti products offer comfort and support in these everyday moments. The commercial concludes with the message, "Be the One Who Leaves the Mark," emphasizing that women leave their mark on life daily, with Penti there to support them every step of the way.