COMMERCIAL WORK
Craft: Use of Sound & Music (2024)
COMMERCIAL WORK (Craft: Use of Sound & Music)
JPG
MP4
50s
We Are The Panda - WWF
Think|Cattleya
Shortlist
| Title of Piece: | We Are The Panda |
|---|---|
| Client/Brand: | WWF |
| Production Company: | Think|Cattleya |
| Director(s): | Wolfberg |
| Producer(s): | Francesca Regali, Alessandro Brivio, Caterina Lazzaretti |
| Agency: | Accenture Song |
| DoP: | Luca Costantini |
| Production Design: | Francesca Bultrini |
| Editor: | Stuart Greenwald |
| Creative Director: | Alessandro Candito, Matteo Grandese |
| Copywriter: | Francesca Persico |
| Visual Effects: | Exchanges |
| Colour Grading: | Orash |
| Instagram Tag: | @sizzeramsterdam @accenturesong @think_cattleya @wolfberg_ |
| Short Synopsis: | “Becoming Extinct. We’re Doing It Right” - the tagline of the "We Are The Panda" film - highlights the ominous message of this timely campaign. The irony at the core of the film is clear, but it’s the failure to see this same irony in real life that is being exposed here. With this campaign, WWF as an organization dedicated to protecting the wildlife, puts forward the notion of humans as “endangered species” on the path to extinction, brought imminently closer by their own actions. Marilyn Manson’s “Beautiful People” accompanies this gruesome exposé - a soundtrack as haunting as the campaign’s message itself. The unlikely pairing of WWF & Marilyn Manson is a bold choice, nothing if not thought-provoking in the current cultural context, emphasizing the ignorance portrayed in the film against the backdrop of the song’s commentary on the society’s destructive relationship to power. |
| Extra Credit 1: | Music Supervision: Sizzer (Richard Aardenburg, Sander van Maarschalkerweerd, Michiel Marsmann) |
| Extra Credit 2: | Chief Creative Officer: Davide Boscacci |
| Extra Credit 3: | Chief Strategy Officer: Antonio Ognissanti |
| Extra Credit 4: | Client Account Management Manager: Annalisa Vacca |
| Extra Credit 5: | General Manager: Martino Benvenuti |
