COMMERCIAL WORK (Craft: Use of Sound & Music)

Typical German - adidas EURO 2024 - ANORAK Film, Jung von Matt - adidas JPEG
Typical German - adidas EURO 2024 - ANORAK Film, Jung von Matt - adidas MP4 1m:51s

Typical German - adidas EURO 2024 - adidas
ANORAK Film, Jung von Matt

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Typical German - adidas EURO 2024 - adidas - ANORAK Film, Jung von Matt

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Title of Piece: Typical German - adidas EURO 2024
Client/Brand: adidas
Production Company: ANORAK Film, Jung von Matt
Director(s): Sanjay de Silva
Producer(s): Johannes Haverkamp, Tobias Steinhauser, Maximilian Helmer, Lina Ulm, Julian Altenburg, Nasibe Kocas, Johan Lovis Mattausch
Agency: Jung von Matt
DoP: Jake Scott
Production Design: Francesca Molteni, Mubarak Kolade Nojimudeen
Editor: Katalyst Berlin Creative Services - Florian Zachau, Steffen Röthinger
Creative Director: Ronnie Patt, Alexander Michaelsen, Mattias Jahn, Robert Weider
Copywriter: Katharina Mohn, Irakli Asatiani
Visual Effects: Matthias Grundl
Colour Grading: Mathieu Caplanne
Music Composer: Peter Schilling / Sizzer / Musicstylist
Instagram Tag: @jungvonmatt @jvmsports @sanjaypdesilva @anorak_film @sizzeramsterdam @musicstylist.com_gadeberg
Sound Design: Jack Hallet
Short Synopsis: As a German brand deeply rooted in football culture, adidas set out on a mission to reignite the fans’ enthusiasm for UEFA EURO 2024 while German football found itself in a deep crisis.
The question of what it means to be “typically German” in 2024 at the centre of the campaign needed a special soundtrack - a typically German classic that unites generations of fans. “Major Tom” was a UEFA EURO sensation waiting-to-happen - an anthemic hit spanning all audiences, perfect for the stadiums!
In line with the campaign’s message of following tradition into 2024, we created a new modern arrangement of Peter Schilling’s iconic track, playing into the current German musical scene while staying true to the widely known and loved original.
Once the campaign went on air, the fans immediately picked up “Major Tom” as the hit of Euro 2024 - this summer in Germany you heard the song everywhere: from being chanted in stadiums, to trending on socials, to being back in the charts.
Extra Credit 1: Music Supervision & Production: Sizzer (Sander van Maarschalkerweerd, Michiel Marsmann); Musicstylist (Jesper Gadeberg)
Extra Credit 2: Chief Creative Officers (Jung von Matt): Szymon Rose, Daniel Schaefer
Extra Credit 3: Managing Directors (Jung von Matt): Robert Zitzmann, Katja Kraus
Extra Credit 4: Client Service Director (Jung von Matt): Eva Backes
Extra Credit 5: Strategy Director (Jung von Matt): Fabio Gericke
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