COMMERCIAL WORK
Craft: Use of Sound & Music (2024)
COMMERCIAL WORK (Craft: Use of Sound & Music)
JPEG
MP4
1m:51s
Typical German - adidas EURO 2024 - adidas
ANORAK Film, Jung von Matt
Official Selection
Title of Piece: | Typical German - adidas EURO 2024 |
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Client/Brand: | adidas |
Production Company: | ANORAK Film, Jung von Matt |
Director(s): | Sanjay de Silva |
Producer(s): | Johannes Haverkamp, Tobias Steinhauser, Maximilian Helmer, Lina Ulm, Julian Altenburg, Nasibe Kocas, Johan Lovis Mattausch |
Agency: | Jung von Matt |
DoP: | Jake Scott |
Production Design: | Francesca Molteni, Mubarak Kolade Nojimudeen |
Editor: | Katalyst Berlin Creative Services - Florian Zachau, Steffen Röthinger |
Creative Director: | Ronnie Patt, Alexander Michaelsen, Mattias Jahn, Robert Weider |
Copywriter: | Katharina Mohn, Irakli Asatiani |
Visual Effects: | Matthias Grundl |
Colour Grading: | Mathieu Caplanne |
Music Composer: | Peter Schilling / Sizzer / Musicstylist |
Instagram Tag: | @jungvonmatt @jvmsports @sanjaypdesilva @anorak_film @sizzeramsterdam @musicstylist.com_gadeberg |
Sound Design: | Jack Hallet |
Short Synopsis: | As a German brand deeply rooted in football culture, adidas set out on a mission to reignite the fans’ enthusiasm for UEFA EURO 2024 while German football found itself in a deep crisis. The question of what it means to be “typically German” in 2024 at the centre of the campaign needed a special soundtrack - a typically German classic that unites generations of fans. “Major Tom” was a UEFA EURO sensation waiting-to-happen - an anthemic hit spanning all audiences, perfect for the stadiums! In line with the campaign’s message of following tradition into 2024, we created a new modern arrangement of Peter Schilling’s iconic track, playing into the current German musical scene while staying true to the widely known and loved original. Once the campaign went on air, the fans immediately picked up “Major Tom” as the hit of Euro 2024 - this summer in Germany you heard the song everywhere: from being chanted in stadiums, to trending on socials, to being back in the charts. |
Extra Credit 1: | Music Supervision & Production: Sizzer (Sander van Maarschalkerweerd, Michiel Marsmann); Musicstylist (Jesper Gadeberg) |
Extra Credit 2: | Chief Creative Officers (Jung von Matt): Szymon Rose, Daniel Schaefer |
Extra Credit 3: | Managing Directors (Jung von Matt): Robert Zitzmann, Katja Kraus |
Extra Credit 4: | Client Service Director (Jung von Matt): Eva Backes |
Extra Credit 5: | Strategy Director (Jung von Matt): Fabio Gericke |