Shortlist Shiho Shimoyamada | "What Are You Working On?" Commercial Work: Cultural Impact

CLIENT/BRANDNIKE

PRODUCTION COMPANYNAKAMA FILM

DIRECTOR(S)ANTHONY YANO HAYS

PRODUCER(S)KENJI SATO, SIMON AMAR

AGENCYNIKE

DOPKATEB HABIB

SHORT SYNOPSIS IN 2019, SHIHO BECAME THE FIRST ACTIVE ATHLETE TO COME OUT AS A SEXUAL MINORITY IN JAPAN AND SINCE THEN, SHE HAS PAVED THE WAY TO BRING CHANGE FOR ALL ATHLETES* TO BE ACCEPTED FOR WHO THEY ARE.
SHIHO TALKS ABOUT HER FEARLESS DETERMINATION TO KEEP DOING MORE.
“WHAT ARE YOU WORKING ON” UNCOVERS THE WORKS IN PROGRESS HAPPENING AROUND THE WORLD AS ATHLETES NAVIGATE JOURNEYS IN AND BEYOND THEIR SPORT.