COMMERCIAL WORK
Cultural Impact (2024)
COMMERCIAL WORK (Cultural Impact)
JPG
VIMEO
5m:45s
Shiho Shimoyamada | "What Are You Working On?" - Nike
Nakama Film
Shortlist
| Title of Piece: | Shiho Shimoyamada | "What Are You Working On?" |
|---|---|
| Client/Brand: | Nike |
| Production Company: | Nakama Film |
| Director(s): | Anthony Yano Hays |
| Producer(s): | Kenji Sato, Simon Amar |
| Agency: | Nike |
| DoP: | Kateb Habib |
| Short Synopsis: | In 2019, Shiho became the first active athlete to come out as a sexual minority in Japan and since then, she has paved the way to bring change for all athletes* to be accepted for who they are. Shiho talks about her fearless determination to keep doing more. “What Are You Working On” uncovers the works in progress happening around the world as athletes navigate journeys in and beyond their sport. |
