SHORT SYNOPSISLOUIS VUITTON EMBODIES A FEARLESS SENSE OF ADVENTURE AND DISCOVERY. THIS CAMPAIGN DIRECTED BY FABIEN BARON AND PRODUCED BY PHANTASM, MERGES THE ART OF TRAVEL INTO TIMEKEEPING, BY CREATING CAPTIVATING VISUALS TO ELEVATE THE ESCALE COLLECTION. IT ALSO AIMS TO MODERNIZE AND CHALLENGE THE EXPECTED “DRESS WATCH” PERCEPTION OF A CLASSIC LEATHER STRAP TIMEPIECE IN THE STATION, THE CAMERA CAPTURES THE PASSAGE OF RUSHING TRAVELERS THAT ARE ULTIMATELY INTERCONNECTED WHEN MOMENTS BEYOND TIME OCCUR. THE TENSION BETWEEN THE SLOW MOTION AND SPEED-RAMPED FOOTAGE CREATES A DYNAMIC FILM, AMPLIFYING AN ESSENCE OF MODERNITY.
