Raw Selection Stand Up To Yourself Commercial Work: Cultural Impact

CLIENT/BRANDMONICA LEWINSKY + ASSOCIATED CHARITIES

PRODUCTION COMPANYSEQUOIA CONTENT

DIRECTOR(S)DYLAN MARANDA

AGENCYMISCHIEF @ NO FIXED ADDRESS

DOPMACK CALISTAN

INSTAGRAM TAG @DYLANMARANDA @SEQUOIACONTENT @MACK.CALISTAN

SHORT SYNOPSIS AN ADDENDUM TO THE GOLDEN RULE OF “TREAT OTHERS THE WAY YOU WANT TO BE TREATED.”

“TREAT YOURSELF WITH THE KINDNESS YOU TREAT OTHERS WITH”

THE EXERCISE WE CAPTURED WAS SIMPLE. AFTER CASTING REAL PEOPLE WITH INCREDIBLE STORIES, WE GOT THEM TO WRITE A LETTER TO THEMSELVES IN THE VOICE OF THEIR HARSHEST CRITIC. THEN, REALIZE HOW HARD THEIR WORDS ARE TO HEAR WHEN THEY READ THEM OUT TO A LOVED ONE.