COMMERCIAL WORK
(Craft: Use of Sound & Music)
#WeAreThePanda - WWF ITALIA ETS
Think Cattleya S.r.l.
Official Selection
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Title of Piece:
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#WeAreThePanda |
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Client/Brand:
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WWF ITALIA ETS |
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Production Company:
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Think Cattleya S.r.l. |
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Director(s):
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Davide Boscacci; Matteo Grandese; Alessandro Candito; Wolfberg |
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Producer(s):
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Martino Benvenuti; Francesca Regali |
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Agency:
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Accenture Song |
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DoP:
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Luca Costantini |
| Copywriter: |
Francesca Persico |
| Instagram Tag: |
@accenturesong @wwfitalia @davideboscacci @v3tro @alessandrocandito @annali_sa83 @iseetoomanythings #WeAreThePanda |
| Short Synopsis: |
After years of fighting for the protection of endangered species, WWF has a new mission. With the 2023-25 agenda, the focus of the NGO's commitment and communication is a new endangered species: ours. To support its new positioning, WWF puts humanity at the core, also through the soundtrack of the campaign film. The song 'The Beautiful People' by Marilyn Manson accompanies with provocative irony the exploits of a self-satisfied human race, more interested in the appearance and surface of its actions than in the reality of their dramatic consequences on the ecosystem that allows it to live. Now, it is our beautiful species that is in danger: #WeAreThePanda. |
| Extra Credit 1: |
Song Account Lead: Mirko Canetti |
| Extra Credit 2: |
Client Account Management Manager: Annalisa Vacca |
| Extra Credit 3: |
Client Account Management Specialist: Simona Maggio |
| Extra Credit 4: |
Art Director: Francesca Bultrini |
JPG
