Official Selection The Call of Water Commercial Work: Craft: Idea

CLIENT/BRANDMINISTRY OF EQUIPMENT AND WATER

PRODUCTION COMPANYBLUE BIKE

DIRECTOR(S)ALEXANDRE LUCAIN

PRODUCER(S)BRIGITTE ZIETARA

AGENCYONLINE VALUE

DOPDOUWE HANNINK

COLOUR GRADING COMPANY 3 - MATHIEU TOUILLET

INSTAGRAM TAG @ALEXANDRE.LUCAIN @BRIGITTE.ZIETARA @

SOUND DESIGN AOC

SHORT SYNOPSIS WATER IS CURRENTLY A KEY ISSUE IN THE NATION. TO RAISE MOROCCANS' AWARENESS OF THE DILEMMA, THE MINISTRY OF WATER AND EQUIPMENT HAS LAUNCHED A MAJOR NATIONAL CAMPAIGN.
RATHER THAN BEING ALARMIST, THE DIRECTOR CHOSE A MORE DELICATE AND EMOTIONAL APPROACH. THE FILM ELEGANTLY COMBINES IMAGES OF AUTHENTIC MOROCCO WITH THE POETRY OF THE NARRATIVE AND ITS VOCALIZATIONS.
BROADCAST ON ALL MEDIA, “THE CALL OF WATER” RESONATES IN THE HEARTS OF ALL MOROCCANS AND HAS OPENED THEIR EYES TO THE IMPORTANCE OF SAVING WATER.

EXTRA CREDIT 1 1ST ASSISTANT : JACK 4