COMMERCIAL WORK
(Craft: Direction)
Good Things Await - Merrell
Livetribe
Official Selection
|
Title of Piece:
|
Good Things Await |
|
Client/Brand:
|
Merrell |
|
Production Company:
|
Livetribe |
|
Director(s):
|
Lavender & Ravenscroft |
|
Producer(s):
|
Andrew Denyer & Elizabeth Nuttle (Agency) |
|
Agency:
|
The Agency |
|
DoP:
|
Jacob Moller |
| Editor: |
Edouard Mailaender |
| Creative Director: |
VP, Kelly Warkentien |
| Copywriter: |
Ben Kalajainen |
| Visual Effects: |
Mathematic |
| Colour Grading: |
Company 3 / Joseph Bicknell |
| Music Composer: |
Zoom by Daisha Bride & Paige Blue |
| Instagram Tag: |
@livetribe.tv @garyravenscroft @kaialavender @merrell |
| Sound Design: |
Chemistry Sound & Music /Kevin Koch |
| Short Synopsis: |
The Merrell campaign launched in April was called “Good Things Await.” The insight there was: we are growing up with a generation of consumers that are highly stressed, anxious and very pressured from everything from a socio-economic standpoint to the world around them. And they look at nature as almost a reprieve… The campaign is predicated on the fact that Merrell excites and challenges consumers to come step outside… and experience joy through the lens of nature. |
| Extra Credit 1: |
CMO - Pallav Tamaskar |
| Extra Credit 2: |
VP, Brand Marketing - Lindsey Lindemulder |
| Extra Credit 3: |
Senior Brand Marketing Manager - Kenneth Weiser |
| Extra Credit 4: |
Associate Creative Director - Burke Di Piazza |
| Extra Credit 5: |
Senior Art Director - Tucker Friend |
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