Raw Selection Girls don't give up the Driver's Seat Commercial Work: Cultural Impact

CLIENT/BRANDMAHINDRA AUTOMOTIVE

PRODUCTION COMPANYHAPPY MONK

DIRECTOR(S)SURAJ WANVARI

PRODUCER(S)SURAJ WANVARI, ANDALIB PATEL

AGENCYTHE WOMB

DOPARJUN MITRA

INSTAGRAM TAG @SURAJ.WANVARI @HAPPYMONK_PRODUCTION @ANDALIBPATEL @THEWOMBKICKS #MAHINDRAWOMENSDAY

SHORT SYNOPSIS THE FILM BUILDS ON A SIMPLE THOUGHT, OF YOUNG CHILDREN LOVING TO PLAY WITH THE STEERING WHEEL AS KIDS, A JOYFUL, INNOCENT EXPRESSION OF ADVENTURE AND EXCITEMENT THAT COMES AS A CHILD. SOMEHOW SOCIETY'S VARIOUS BIASES AND TAUNTS, END UP WITH WOMEN GIVING UP THE DRIVER'S SEAT AS THEY GROW OLDER, OUT OF FEAR AND THE AVOIDANCE OF THE BEING BLAMED FOR INADEQUACY WHILE DRIVING. THE FILM BUILDS ON THAT SIMPLE EXPRESSION, AND ENCOURAGES WOMEN TO NEVER GIVE UP THE DRIVER'S SEAT. HERE IS A YOUTUBE LINK TO THE RELEASED FILM
HTTPS://WWW.YOUTUBE.COM/WATCH?V=WD2PEL67X8S