COMMERCIAL WORK
(Craft: VFX/Animation)
The Wave - Betclic
Quad Productions
Official Selection
|
Title of Piece:
|
The Wave |
|
Client/Brand:
|
Betclic |
|
Production Company:
|
Quad Productions |
|
Director(s):
|
Bruno Aveillan |
|
Producer(s):
|
Martin Coulais |
|
Agency:
|
Marcel |
|
DoP:
|
Bruno Aveillan |
| Director of Photography: |
Bruno Aveillan |
| Production Design: |
Quad Productions |
| Editor: |
Thanh Long Bach |
| Creative Director: |
Jérémie Bottiau, Gaëtan du Peloux, Gaëtan du Peloux |
| Copywriter: |
Alexandre Girod |
| Visual Effects: |
Fix Studio & Reepost |
| Music Composer: |
Edvard Grieg - Peer Gynt - Dans l'Antre du Roi de la Montagne |
| Instagram Tag: |
@quad_productions |
| Sound Design: |
Prodigious & The Dog |
| Short Synopsis: |
Betclic, the leading sports betting company, rolls out its new advertising campaign signed Marcel and produced by Quad. In a departure from sports betting codes, the film "L'onde" (The Wave), directed by Bruno Aveillan and featuring a spectacular visual narrative, is an intense embodiment of the brand's promise to make people experience sport more intensely. Like a swell on the sea, a wave progresses from the countryside to the cities, undulating roads and ground. On its way, the wave lifts two passengers on a bus, a young woman in a bar, a mechanic in his garage, or a young woman in the street, all exploding with joy, until it returns to its starting point: the impact of a ball on the ground behind the goal line at a soccer match. This wave is the emotion felt at that moment, which only sport can offer, and which spreads from the stadium for miles around, touching fans and spectators alike, and with even greater intensity the bettors and punters. The one-minute film, whose visual metaphor is all the more spectacular and surprising for being told in reverse, humorously draws us into this positive wave to the steady beat of the classic Peer Gynt song, re-orchestrated. |
| Extra Credit 1: |
Post-producers: Nataly Aveillan, Marie Tavard, Léa Bouzaiane |
| Extra Credit 2: |
Post-producers VFX: Maeva Bonté, Bruno Maillard, Thomas Dos Santos |
| Extra Credit 3: |
3D Supervisor: Marc Gutmann |
JPG
JPG
MP4
1m:00s
