Shortlist Gold and Purple Music Videos: New Generation Award

CLIENT/BRANDWINONA RIDERS

PRODUCTION COMPANYPOSTER

DIRECTOR(S)DANA CAMPANELLO

PRODUCER(S)MARIANO ECHARRI & ALE RUAX

DOPPABLO LOZANO

INSTAGRAM TAG @_POSTER @DANACNELLO #WINONARIDERS

SHORT SYNOPSIS THE SONG "DORADO Y PÚRPURA" FROM THE RECENT ALBUM "EL SONIDO DEL ÉXTASIS," IS ONE OF WINONA RIDERS' MOST ACCLAIMED TRACKS. ACCORDING TO THE BAND, THE VIDEO "IS AN ODE TO SHAME, FAILURE, AND DISGUST. IF YOU'RE STRIPPED NAKED IN FRONT OF A CAMERA, IT'S HARD NOT TO FEEL IDENTIFIED, THAT'S HOW WE COME INTO THE WORLD."

“DORADO Y PÚRPURA” EXPLORES THE BOUNDARIES OF GOOD, EVIL, THE MIND, AND OUR VISIONS. "I WANTED TO MOVE AWAY FROM THE LITERAL AND PLAY WITH THE PERSPECTIVES THAT THE INTERIOR AND EXTERIOR ALLOWED US TO ACHIEVE A VIDEO THAT REPRESENTS SOMETHING YOU COULD BE CREATING IN YOUR MIND AND NOT A PARTICULAR VISUAL OR PHYSICAL SENSATION. WHAT YOU FEEL YOU CAN CONTROL WITHIN YOUR WORLD COLLAPSES WHEN TWO CHARACTERS APPEAR TO MAKE YOU FULFIL THEIR DEMANDS, WHICH WAS THE STARTING POINT FOR CREATING THIS WORLD DIVIDED BY A WINDOW."