COMMERCIAL WORK
Craft: Cinematography (2024)
COMMERCIAL WORK (Craft: Cinematography)
JPG
JPG
MOV
2m:17s
You Always Win - KFC Thailand
Carbon Films
Official Selection
Title of Piece: | You Always Win |
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Client/Brand: | KFC Thailand |
Production Company: | Carbon Films |
Director(s): | Bruno Bossi |
Producer(s): | Louis Dipatichai, Aey Anaman |
Agency: | Bananas |
DoP: | Liam Gilmour |
Director of Photography: | Liam Gilmour |
Editor: | Xander Vander |
Creative Director: | Safaraaz Sindhi |
Script: | Safaraaz Sindhi, Bruno Bossi |
Music Composer: | Robert Kleiner & Chantal Euringer ‘Conquistadora’ |
Instagram Tag: | @lookhear @carbonpeople @liamgilmour_acs @xander_vander |
Sound Design: | Adam Howard |
Short Synopsis: | Imagine being lucky enough to win a Billion Baht (25 Million Euro) only to keep waking up the next morning and reliving the same day but as someone else again and again and again. That’s exactly what happens to the character portrayed in KFC’s latest film for their Billion Baht giveaway this year. The commercial merges the ideas of body swaps from films like Freaky Friday and the idea of reliving the same day again and again like Groundhog Day to dramatise the point that every time you enter the promo, you’re guaranteed to win, no matter who you are. With beautiful cinematography, editing that kept the story captivating and energetic, combined with a music track that tied it all together, our two minute commercial felt more like a two minute movie which caught the attention of Thai people around the country, amassing over a million views in just the first hour alone. Before the film’s release, KFC teased the campaign online and in OOH and PR with a dramatic announcement that a “lucky heir” is in line to win a billion baht for KFC’s birthday thai year, the teaser quickly spread online and became a trending topic. Once the only question left on everybody’s lips was “Who will win the billion baht?”, KFC revealed the answer with an off-beat comedy and fantasy film revealing that everyone is guaranteed to win their share in the billion baht birthday giveaway. |