Official Selection #WeAreThePanda Commercial Work: Cultural Impact

CLIENT/BRANDWWF ITALIA ETS

PRODUCTION COMPANYTHINK CATTLEYA S.R.L.

DIRECTOR(S)DAVIDE BOSCACCI; MATTEO GRANDESE; ALESSANDRO CANDITO; WOLFBERG

PRODUCER(S)MARTINO BENVENUTI; FRANCESCA REGALI

AGENCYACCENTURE SONG

DOPLUCA COSTANTINI

COPYWRITER FRANCESCA PERSICO

INSTAGRAM TAG @ACCENTURESONG @WWFITALIA @DAVIDEBOSCACCI @V3TRO @ALESSANDROCANDITO @ANNALI_SA83 @ISEETOOMANYTHINGS #WEARETHEPANDA

SHORT SYNOPSIS
WWF HAS ALWAYS BEEN COMMITTED TO THE PROTECTION OF ENDANGERED SPECIES, ONE ABOVE ALL THE PANDAS, WHICH ARE ALSO THE SYMBOL OF THE NGO AND OF A CHALLENGE THAT IS NOW FINALLY WON. THE NEW BRAND PLATFORM FINDS NEW AREAS OF RELEVANCY BY PROPOSING A STRATEGIC TWIST: WHEREAS THE PLANET IS STILL GOING TO SURVIVE, WE ARE PROBABLY NOT. A NEW APPROACH THAT GIVES A NEW REASON TO ACT RESPONSIBLY FOR THE PLANET AND EVENTUALLY FOR OURSELVES. HUMANITY IS NOW THE NEW SPECIES TO PROTECT: #WEARETHEPANDA.TO COMMUNICATE SUCH AN URGENT MESSAGE, THE FILM EMPHASIZES THE ABSURDITY OF OUR BEHAVIOR WITH A DISTINCTIVE AND PROVOCATIVE TONE OF VOICE: IF HUMANITY IS BECOMING EXTINCT, IT IS ONLY BECAUSE OF IT. UNCONSCIOUSLY (OR NOT?) WE DESTROY EVERY DAY THE NATURE ON WHICH OUR SURVIVAL DEPENDS, WITH A SMILE ON OUR LIPS.

EXTRA CREDIT 1 SONG ACCOUNT LEAD: MIRKO CANETTI

EXTRA CREDIT 2 CLIENT ACCOUNT MANAGEMENT MANAGER: ANNALISA VACCA

EXTRA CREDIT 3 CLIENT ACCOUNT MANAGEMENT SPECIALIST: SIMONA MAGGIO

EXTRA CREDIT 4 ART DIRECTOR: FRANCESCA BULTRINI