COMMERCIAL WORK
Cultural Impact (2024)
COMMERCIAL WORK (Cultural Impact)
JPG
MOV
50s
#WeAreThePanda - WWF ITALIA ETS
Think Cattleya S.r.l.
Official Selection
| Title of Piece: | #WeAreThePanda |
|---|---|
| Client/Brand: | WWF ITALIA ETS |
| Production Company: | Think Cattleya S.r.l. |
| Director(s): | Davide Boscacci; Matteo Grandese; Alessandro Candito; Wolfberg |
| Producer(s): | Martino Benvenuti; Francesca Regali |
| Agency: | Accenture Song |
| DoP: | Luca Costantini |
| Copywriter: | Francesca Persico |
| Instagram Tag: | @accenturesong @wwfitalia @davideboscacci @v3tro @alessandrocandito @annali_sa83 @iseetoomanythings #WeAreThePanda |
| Short Synopsis: | WWF has always been committed to the protection of endangered species, one above all the Pandas, which are also the symbol of the NGO and of a challenge that is now finally won. The new brand platform finds new areas of relevancy by proposing a strategic twist: whereas the planet is still going to survive, we are probably not. A new approach that gives a new reason to act responsibly for the planet and eventually for ourselves. Humanity is now the new species to protect: #WeAreThePanda.To communicate such an urgent message, the film emphasizes the absurdity of our behavior with a distinctive and provocative tone of voice: if humanity is becoming extinct, it is only because of it. Unconsciously (or not?) we destroy every day the Nature on which our survival depends, with a smile on our lips. |
| Extra Credit 1: | Song Account Lead: Mirko Canetti |
| Extra Credit 2: | Client Account Management Manager: Annalisa Vacca |
| Extra Credit 3: | Client Account Management Specialist: Simona Maggio |
| Extra Credit 4: | Art Director: Francesca Bultrini |
