COMMERCIAL WORK (Cultural Impact)

#WeAreThePanda - Think Cattleya S.r.l. - WWF ITALIA ETS JPG
#WeAreThePanda - Think Cattleya S.r.l. - WWF ITALIA ETS MOV 50s

#WeAreThePanda - WWF ITALIA ETS
Think Cattleya S.r.l.

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#WeAreThePanda - WWF ITALIA ETS - Think Cattleya S.r.l.

Official Selection

Title of Piece: #WeAreThePanda
Client/Brand: WWF ITALIA ETS
Production Company: Think Cattleya S.r.l.
Director(s): Davide Boscacci; Matteo Grandese; Alessandro Candito; Wolfberg
Producer(s): Martino Benvenuti; Francesca Regali
Agency: Accenture Song
DoP: Luca Costantini
Copywriter: Francesca Persico
Instagram Tag: @accenturesong @wwfitalia @davideboscacci @v3tro @alessandrocandito @annali_sa83 @iseetoomanythings #WeAreThePanda
Short Synopsis:
WWF has always been committed to the protection of endangered species, one above all the Pandas, which are also the symbol of the NGO and of a challenge that is now finally won. The new brand platform finds new areas of relevancy by proposing a strategic twist: whereas the planet is still going to survive, we are probably not. A new approach that gives a new reason to act responsibly for the planet and eventually for ourselves. Humanity is now the new species to protect: #WeAreThePanda.To communicate such an urgent message, the film emphasizes the absurdity of our behavior with a distinctive and provocative tone of voice: if humanity is becoming extinct, it is only because of it. Unconsciously (or not?) we destroy every day the Nature on which our survival depends, with a smile on our lips.
Extra Credit 1: Song Account Lead: Mirko Canetti
Extra Credit 2: Client Account Management Manager: Annalisa Vacca
Extra Credit 3: Client Account Management Specialist: Simona Maggio
Extra Credit 4: Art Director: Francesca Bultrini
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