COMMERCIAL WORK
Craft: Direction (2024)
COMMERCIAL WORK (Craft: Direction)
JPG
VIMEO
1m:00s
New Life - Car-Pass
BEING
Official Selection
Title of Piece: | New Life |
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Client/Brand: | Car-Pass |
Production Company: | BEING |
Director(s): | Greg Hackett |
Producer(s): | Yannick Verdonck - Sarah Rastelli |
Agency: | Square |
DoP: | Edouard Le Grelle |
Director of Photography: | Edouard Le Grelle |
Production Design: | Silke Derycke |
Editor: | Tim Swaby |
Creative Director: | Stijn Gansemans |
Copywriter: | Paul Popelier |
Colour Grading: | Simon Bourne (Company3) |
Music Composer: | Martin Leitner (Soundsgoodau.io) |
Instagram Tag: | @greg_hackett @being.mov #memories |
Sound Design: | Martin Leitner (Soundsgoodau.io) |
Short Synopsis: | This film draws on a series of satirical and absurd scenarios to show that every used car has had a history before we buy it. Whether it’s a scorned wife taking their revenge on a partner’s prized Porsche, giving birth on the side of a busy road, or professing young love via heart-shaped donuts, these cars have all lived a life, and you can discover their pasts using Belgium’s roadworthiness inspection initiative, Car-Pass. |