MUSIC VIDEOS (Best Music Video)

Meu Karma - Czar SP - Jovem MK JPG
Meu Karma - Czar SP - Jovem MK JPG
Meu Karma - Czar SP - Jovem MK VIMEO 11m:58s

Meu Karma - Jovem MK
Czar SP

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Meu Karma - Jovem MK - Czar SP

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Title of Piece: Meu Karma
Client/Brand: Jovem MK
Production Company: Czar SP
Director(s): Paladino & Kaique Alves
Producer(s): Thiago Freire
Agency: Africa Creative
DoP: Lucas Oliveira
Director of Photography: Lucas Oliveira
Production Design: Karla Salvoni and Morgana Addor
Editor: Henrique José
Script: Paladino, Kaique Alves, Adriano Sato, YIlo Pedra, Hélio Maffia, Leandro "Bolacha" Beraldo and Angerson Vieira
Visual Effects: Post It VFX
Colour Grading: João Moreira (Psycho N' Look)
Music Composer: Satelite Audio
Instagram Tag: @directedbypaladino @czar_sp
Sound Design: Satelite Audio
Short Synopsis: When you think of a child's first gift, what comes to your mind?

One of the earliest memories from Jovem MK was the burden of watching her dad being arrested. Growing up in a dangerous neighborhood without her father brought a tough decision: Do I become a thug like him?

The very first gift she ever received was not a doll or a ball. It was a gun, a stark reality shared by many other kids in Brazil.

Between tears and diamonds, "My Karma" by Jovem MK reflects the consequences of youth involvement in crime.
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