Winner Meu Karma Music Videos: New Generation Award

CLIENT/BRANDJOVEM MK

PRODUCTION COMPANYCZAR SP & KONDZILLA

DIRECTOR(S)PALADINO & KAIQUE ALVES

PRODUCER(S)KONRAD DANTAS, ALANA LEGUTH, RODRIGO CASTELLO, MARIÊ NUNES, EDUARDO SARAIVA, RENATA MURANETTO, ALEX MISSAKA, TIAGO FREIRE, DON CESÃO

AGENCYAFRICA CREATIVE

DOPLUCAS OLIVEIRA

DIRECTOR OF PHOTOGRAPHY LUCAS OLIVEIRA

PRODUCTION DESIGN KARLA SALVONI AND MORGANA ADDOR

EDITOR HENRIQUE JOSÉ

SCRIPT PALADINO, KAIQUE ALVES, ADRIANO SATO, YILO PEDRA, HÉLIO MAFFIA, LEANDRO "BOLACHA" BERALDO AND ANGERSON VIEIRA

VISUAL EFFECTS POST IT VFX

COLOUR GRADING JOÃO MOREIRA (PSYCHO N' LOOK)

MUSIC COMPOSER SATELITE AUDIO

INSTAGRAM TAG @DIRECTEDBYPALADINO @CZAR_SP

SOUND DESIGN SATELITE AUDIO

SHORT SYNOPSIS WHEN YOU THINK OF A CHILD'S FIRST GIFT, WHAT COMES TO YOUR MIND?

ONE OF THE EARLIEST MEMORIES FROM JOVEM MK WAS THE BURDEN OF WATCHING HER DAD BEING ARRESTED. GROWING UP IN A DANGEROUS NEIGHBORHOOD WITHOUT HER FATHER BROUGHT A TOUGH DECISION: DO I BECOME A THUG LIKE HIM?

THE VERY FIRST GIFT SHE EVER RECEIVED WAS NOT A DOLL OR A BALL. IT WAS A GUN, A STARK REALITY SHARED BY MANY OTHER KIDS IN BRAZIL.

BETWEEN TEARS AND DIAMONDS, "MY KARMA" BY JOVEM MK REFLECTS THE CONSEQUENCES OF YOUTH INVOLVEMENT IN CRIME.