Official Selection Google Pixel 8 - Mint Commercial Work: Craft: Use of Sound & Music

PRODUCTION COMPANYLE BERG

DIRECTOR(S)MAX SIEDENTOPF

PRODUCER(S)TIP FLORIJN VAN DEN BOS

AGENCYMASSIVE MUSIC BERLIN

INSTAGRAM TAG @MASSIVEMUSIC @LEBERG @KEMMLERKEMMLER @MAXSIEDENTOPF @TIPVDBOS

SHORT SYNOPSIS WE SET OUT TO CRAFT A TIMELESS ELECTRONIC COMPOSITION THAT RESONATED WITH THE CAMPAIGN'S ABSTRACT VISUAL CONCEPT.

WE FOCUSED ON CREATING A DYNAMIC ELECTRONIC TRACK, BLENDING INSPIRATION FROM FRENCH ELECTRO AND 80S VIBES IN A MODERN CONTEXT. WE INCORPORATED LYRICS THAT CONNECTED TO THE PRODUCT BUT ALSO ACCENTUATED THE ECCENTRIC NATURE OF THE COMMERCIAL.

BALANCING ACCESSIBILITY AND UNIQUENESS WAS KEY. OUR CREATIVE RESEARCH EXPLORED VARIOUS MUSIC GENRES TO FIND THE PERFECT INSPIRATION. THE CHALLENGE WAS TO CREATE A COMPOSITION THAT WAS BOTH APPROACHABLE AND DISTINCTLY FRESH.

OUR COLLABORATION WITH GOOGLE PIXEL MINT IS AN EXAMPLE OF THE FUSION OF CREATIVE VISION AND STRATEGIC EXECUTION.