Shortlist Welcome back to earth - Runnning Commercial Work: Craft: Idea

CLIENT/BRANDSALOMON

PRODUCTION COMPANYHENRY

DIRECTOR(S)MARTIN DE THURAH

PRODUCER(S)JEAN OZANNAT & GAELLE DELAPORTE

AGENCYDDB

DOPKASPER TUXEN

PRODUCTION DESIGN DAVID BERSANETTI

CREATIVE DIRECTOR ALEXANDER KALTCHEV

COPYWRITER BENOIT OULHEN

VISUAL EFFECTS THE MILL

COSTUME DESIGN JOY SINANIAN

INSTAGRAM TAG @MARTINDETHURAH @HENRY.TV

SHORT SYNOPSIS IT’S A STORY ABOUT MANKIND AND NATURE, AND RETURNING TO SOMETHING ESSENTIAL THAT WE HAVE LOST. A METAPHOR IN WHICH A WOMAN ‘RETURNS TO EARTH’, SEEING A FAMILIAR PLACE AS IF SHE WERE DISCOVERING IT FOR THE FIRST TIME.
THIS IS THE PROMISE OF LIFE OUTDOORS. A LIFE WHERE WE EXPLORE THE NATURAL WORLD RATHER THAN HIDING FROM IT. IT SPEAKS TO US ON BOTH A PERSONAL LEVEL (SO MANY OF US
LIVE IN CITIES, AND HAVE SO LITTLE CONTACT WITH NATURE), AND ALSO ON A SOCIETAL LEVEL. AS A SPECIES, WE HAVE TAKEN OURSELVES FURTHER AND FURTHER FROM NATURE, AND ALONG THE WAY DRIFTED AWAY FROM OUR OWN ESSENCE.
A PART OF US ALWAYS LONGS TO RETURN TO THAT. AND YET PERHAPS WE DON’T KNOW HOW.

EXTRA CREDIT 1 ARTISTIC DIRECTOR: YACINE OUADAH TSABET