Shortlist Visit Flanders - Cycling in Flanders Commercial Work: New Generation Award

CLIENT/BRANDVISIT FLANDERS - CYCLING IN FLANDERS

PRODUCTION COMPANYCZAR BE

DIRECTOR(S)ALEX ORMA

PRODUCER(S)EURYDICE GYSEL (EXECUTIVE PRODUCER), MAARTEN DE SUTTER (PRODUCER)

AGENCYDDB

DOPSANDER VANDENBROUCKE

INSTAGRAM TAG @CZAR.BE @ALEXORMA

SHORT SYNOPSIS IN THE HEARTWARMING NARRATIVE, VIEWERS ARE INTRODUCED TO A WOMAN FACING A CONFLICT: LOSING CLIENTS DUE TO THE CONTINUOUS STREAM OF CYCLISTS. TRADITIONALLY, TOURISTS FROM FAR AND WIDE HAVE FLOCKED TO FLANDERS TO INDULGE IN THE CLASSIC FLEMISH DISH, STOOFVLEES-FRIET (BEEF STEW AND FRIES). HOWEVER, WITH CYCLISTS PRIORITIZING SPEED OVER LEISURELY DINING EXPERIENCES, SHE DEVISES A CLEVER SOLUTION TO MERGE THE JOYS OF FLEMISH CYCLING WITH THE IRRESISTIBLE ALLURE OF DELICIOUS FOOD.