Official Selection Zürcher Kantonalbank - Zero Banking Commercial Work: Commercials and Branded Content - Short

CLIENT/BRANDZÜRCHER KANTONALBANK

PRODUCTION COMPANYNAVADA GMBH

DIRECTOR(S)MAXIMILIAN SPEIDEL

PRODUCER(S)MARISKA VAN LAVIEREN

AGENCYROD COMMUNICATION

DOPSVETA APARINA

INSTAGRAM TAG @MAXIMILIANSPEIDEL @_M_U_N_E_ @NAVADA.PRODUCTIONS @ZKB.CH @RODKOMMUNIKATION

SHORT SYNOPSIS
IN THE WORLD OF BANKING ADVERTISEMENTS, CONTEMPLATING PEOPLE ARE A COMMON SIGHT. PAST CAMPAIGNS HAVE OFTEN EMPLOYED THIS APPROACH. HOWEVER, UTILIZING UNSEEN IMAGES AND A UNIQUE PRODUCTION STYLE, A NEW ADVERTISEMENT WAS CREATED THAT TAKES IT SEVERAL NOTCHES HIGHER. THIS AD, FEATURING A CAPTIVATING BLEND OF QUESTIONS AND IMAGES, SHOWCASES "THE ONES WHO DARE" IN THEIR MOMENTS OF CONTEMPLATION JUST BEFORE THEY MAKE A BOLD NEW DECISION. IT'S A VISUAL AND CONCEPTUAL AD THAT STANDS OUT IN THE REALM OF BANK ADVERTISING, INSPIRING VIEWERS TO EMBRACE THEIR OWN DARING CHOICES.