COMMERCIAL WORK
Commercials and Branded Content - Short (2024)
COMMERCIAL WORK (Commercials and Branded Content - Short)



Zürcher Kantonalbank - Zero Banking - Zürcher Kantonalbank
NAVADA GmbH

Official Selection
Title of Piece: | Zürcher Kantonalbank - Zero Banking |
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Client/Brand: | Zürcher Kantonalbank |
Production Company: | NAVADA GmbH |
Director(s): | Maximilian Speidel |
Producer(s): | Mariska Van Lavieren |
Agency: | Rod Communication |
DoP: | Sveta Aparina |
Instagram Tag: | @maximilianspeidel @_m_u_n_e_ @navada.productions @zkb.ch @rodkommunikation |
Short Synopsis: | In the world of banking advertisements, contemplating people are a common sight. Past campaigns have often employed this approach. However, utilizing unseen images and a unique production style, a new advertisement was created that takes it several notches higher. This ad, featuring a captivating blend of questions and images, showcases "the ones who dare" in their moments of contemplation just before they make a bold new decision. It's a visual and conceptual ad that stands out in the realm of bank advertising, inspiring viewers to embrace their own daring choices. |