COMMERCIAL WORK
Cultural Impact (2024)
COMMERCIAL WORK (Cultural Impact)
JPG
MP4
2m:47s
STOP VEO - ASSOCIATION STOP VEO
BIG PRODUCTIONS
Shortlist
| Title of Piece: | STOP VEO |
|---|---|
| Client/Brand: | ASSOCIATION STOP VEO |
| Production Company: | BIG PRODUCTIONS |
| Director(s): | COLE WEBLEY |
| Producer(s): | RAPHAEL CARASSIC |
| Agency: | PUBLICIS CONSEIL |
| DoP: | Paul Meyers |
| Instagram Tag: | @bigprodparis |
| Short Synopsis: | The film tells the story of familial transmission from generation to generation. It's a tale of those ordinary violences that are passed down unwittingly, often disguised as education, for the supposed benefit of children. And if violence is encoded in our DNA, why wouldn't it be seen as a physical characteristic? This metaphorical "big hand," representing ordinary educational violence, is seen being passed down from generation to generation. This is what the film depicts: the internal struggle of a man between what he endured and what he will decide to pass on when he becomes a father himself. A message appears: "Don’t let violence be part of your story. We can help you at StopVEO.org". |
