COMMERCIAL WORK (Cultural Impact)

STOP VEO - BIG PRODUCTIONS - ASSOCIATION STOP VEO JPG
STOP VEO - BIG PRODUCTIONS - ASSOCIATION STOP VEO MP4 2m:47s

STOP VEO - ASSOCIATION STOP VEO
BIG PRODUCTIONS

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STOP VEO - ASSOCIATION STOP VEO - BIG PRODUCTIONS

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Title of Piece: STOP VEO
Client/Brand: ASSOCIATION STOP VEO
Production Company: BIG PRODUCTIONS
Director(s): COLE WEBLEY
Producer(s): RAPHAEL CARASSIC
Agency: PUBLICIS CONSEIL
DoP: Paul Meyers
Instagram Tag: @bigprodparis
Short Synopsis: The film tells the story of familial transmission from generation to generation. It's a tale of those ordinary violences that are passed down unwittingly, often disguised as education, for the supposed benefit of children. And if violence is encoded in our DNA, why wouldn't it be seen as a physical characteristic?
This metaphorical "big hand," representing ordinary educational violence, is seen being passed down from generation to generation.
This is what the film depicts: the internal struggle of a man between what he endured and what he will decide to pass on when he becomes a father himself.
A message appears: "Don’t let violence be part of your story. We can help you at StopVEO.org".
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