Official Selection Intersport lets the youth breathe Commercial Work: Craft: Direction

CLIENT/BRANDINTERSPORT

PRODUCTION COMPANYBIG PRODUCTIONS

DIRECTOR(S)JULIE NAVARRO

PRODUCER(S)PIERRE RAMBALDI

AGENCYMARYSTONE

DOPSYLVESTRE DEDISE

INSTAGRAM TAG @BIGPRODPARIS @JULIE__NAVARRO

SHORT SYNOPSIS THE TV CAMPAIGN EMPHASIZES THE NOTION OF BREATHING AND LIBERATING FRESH AIR. THE FILM DEPICTS THREE TEENAGERS IN THEIR DAILY LIVES, SUBJECTED TO STRESS FROM ACADEMIC OR SOCIAL PRESSURE, GEOGRAPHICAL DISTANCE, OR PHYSICAL AND PSYCHOLOGICAL DISCOMFORT ASSOCIATED WITH THIS TRANSITIONAL AGE. FOR EACH OF THEM, SPORTS OFFER A BREATH OF FRESH AIR. ZOE FINDS SOLACE IN SWIMMING, LUCAS IN RUGBY, AND TIM IN ATHLETICS. LED BY A COMPELLING CAST OF YOUNG ATHLETES, EACH WITH THEIR OWN TRUE STORY WITH SPORTS, THE FILM PAINTS A SINCERE AND AUTHENTIC PORTRAIT OF THE YOUNGER GENERATION, ALL SET TO A SOUNDTRACK THAT REIMAGINES VIVALDI IN ELECTRONIC FORM, HARMONIZING THE CHARACTERS' REALISTIC BREATHS WITH JUBILANT VIOLINS.