COMMERCIAL WORK
Craft: VFX/Animation (2024)
COMMERCIAL WORK (Craft: VFX/Animation)
JPG
JPG
MP4
1m:02s
Ramadan is Coming - Coca-Cola
Mill+
Shortlist
Title of Piece: | Ramadan is Coming |
---|---|
Client/Brand: | Coca-Cola |
Production Company: | Mill+ |
Director(s): | Tim Fox |
Producer(s): | Sarah Moussaif |
Instagram Tag: | @millchannelcolour @maroofio_ |
Short Synopsis: | This visually stunning, animated ad hopes to capture the spirit of Ramadan's rich traditions by honing in on micro moments of connection, unity and joy. We begin by following a convoy of Coca-Cola trucks, widely recognised for their festive symbolism, as they embark on a beautiful journey to mark the beginning of Iftar. They become the focal point for a beautiful community dinner. As they sit to eat, and enjoy a well deserved Coca-Cola, the narrative joyfully weaves through different families and individuals, portraying a cross-section of a diverse society celebrating Ramadan in all its glory. |