Shortlist Ramadan is Coming Commercial Work: Craft: VFX/Animation

CLIENT/BRANDCOCA-COLA

PRODUCTION COMPANYMILL+

DIRECTOR(S)TIM FOX

PRODUCER(S)SARAH MOUSSAIF

INSTAGRAM TAG @MILLCHANNELCOLOUR @MAROOFIO_

SHORT SYNOPSIS THIS VISUALLY STUNNING, ANIMATED AD HOPES TO CAPTURE THE SPIRIT OF RAMADAN'S RICH TRADITIONS BY HONING IN ON MICRO MOMENTS OF CONNECTION, UNITY AND JOY. WE BEGIN BY FOLLOWING A CONVOY OF COCA-COLA TRUCKS, WIDELY RECOGNISED FOR THEIR FESTIVE SYMBOLISM, AS THEY EMBARK ON A BEAUTIFUL JOURNEY TO MARK THE BEGINNING OF IFTAR. THEY BECOME THE FOCAL POINT FOR A BEAUTIFUL COMMUNITY DINNER. AS THEY SIT TO EAT, AND ENJOY A WELL DESERVED COCA-COLA, THE NARRATIVE JOYFULLY WEAVES THROUGH DIFFERENT FAMILIES AND INDIVIDUALS, PORTRAYING A CROSS-SECTION OF A DIVERSE SOCIETY CELEBRATING RAMADAN IN ALL ITS GLORY.