COMMERCIAL WORK (Craft: VFX/Animation)

Ramadan is Coming - Mill+ - Coca-Cola JPG
Ramadan is Coming - Mill+ - Coca-Cola JPG
Ramadan is Coming - Mill+ - Coca-Cola MP4 1m:02s

Ramadan is Coming - Coca-Cola
Mill+

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Ramadan is Coming - Coca-Cola - Mill+

Shortlist

Title of Piece: Ramadan is Coming
Client/Brand: Coca-Cola
Production Company: Mill+
Director(s): Tim Fox
Producer(s): Sarah Moussaif
Instagram Tag: @millchannelcolour @maroofio_
Short Synopsis: This visually stunning, animated ad hopes to capture the spirit of Ramadan's rich traditions by honing in on micro moments of connection, unity and joy. We begin by following a convoy of Coca-Cola trucks, widely recognised for their festive symbolism, as they embark on a beautiful journey to mark the beginning of Iftar. They become the focal point for a beautiful community dinner. As they sit to eat, and enjoy a well deserved Coca-Cola, the narrative joyfully weaves through different families and individuals, portraying a cross-section of a diverse society celebrating Ramadan in all its glory.
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