Intersport lets the youth breathe

COMMERCIAL WORK (Craft: Casting)

JPG

MP4 1m:36s

Title of Piece:	Intersport lets the youth breathe
Client/Brand:	Intersport
Production Company:	Big Productions
Director(s):	Julie Navarro
Producer(s):	Pierre Rambaldi
Agency:	Marystone
DoP:	Sylvestre Dedise
Instagram Tag:	@bigprodparis @Julie__Navarro
Short Synopsis:	The TV campaign emphasizes the notion of breathing and liberating fresh air. The film depicts three teenagers in their daily lives, subjected to stress from academic or social pressure, geographical distance, or physical and psychological discomfort associated with this transitional age. For each of them, sports offer a breath of fresh air. Zoe finds solace in swimming, Lucas in rugby, and Tim in athletics. Led by a compelling cast of young athletes, each with their own true story with sports, the film paints a sincere and authentic portrait of the younger generation, all set to a soundtrack that reimagines Vivaldi in electronic form, harmonizing the characters' realistic breaths with jubilant violins.