MUSIC VIDEOS

cuffa, HTN - Mac Freestyle - Cuffa
here at vidture

Official Selection

Title of Piece:	cuffa, HTN - Mac Freestyle
Client/Brand:	Cuffa
Production Company:	here at vidture
Director(s):	Michael Jener
Producer(s):	Lisa Brandt
DoP:	Mathias Jener
Creative Director:	Lisa Brandt
Instagram Tag:	@vidture @cuffa._ @_lisa.brandt @m.jener @mattijener
Short Synopsis:	The music video for "Mac Freestyle" cleverly explores the process of self-discovery and recognizing one's own autonomy in today's youth. Growing up amidst constantly shifting idols and ideals, with the recurring question: Who do you want to be? Amidst this search for identity and self-determination, the video shows us the personal journey of a young person navigating through the complexities of modern times, ultimately finding their own voice and path. In search of his future, the protagonist slips into various roles, those of his childhood role models, deceased legends, politicians and classic workers. These representations function as a reflexion of society and invite us to contemplate our own roles within it as well as our dreams, hopes, and aspirations, asking ourselves: Who am I truly, and where is my path leading me?