Official Selection Knockout Chaos : Anthony Joshua X Francis Ngannou Commercial Work: Craft: VFX/Animation

CLIENT/BRANDRIYADH SEASON

PRODUCTION COMPANYACADEMY FILMS

DIRECTOR(S)ROMAIN CHASSAING

PRODUCER(S)SIMON COOPER, TOM CARTWRIGHT

AGENCYBIGTIME CREATIVE SHOP

DOPNICO POULSSON

SHORT SYNOPSIS RIYADH SEASON AIMED TO LAUNCH A GLOBAL CAMPAIGN TO HOOK BOXING FANS ACROSS CONTINENTS AND GENERATIONS. BOOSTING PAY PER VIEW SUBSCRIPTIONS AND INCREASING TICKET SALES, WHILE ESTABLISHING SAUDI ARABIA AS A PREMIER DESTINATION FOR HOSTING WORLD-CLASS BOXING EVENTS. THIS EVENT WAS A UNIQUE ONE, IT BROUGHT TOGETHER TWO FIGHTERS FROM DIFFERENT DISCIPLINES, NAMELY BOXING AND MMA, FOR ONE BIG SLUGFEST. THIS KIND OF STUFF YOU SEE IN ARCADE COMBAT GAMES, WHICH INSPIRED THE CAMPAIGN IDEA. AND WITH BOTH KNOWN FOR THEIR KNOCKOUT RECORDS AND BRINGING THE CHAOS INSIDE THE RING, IT WAS DUBBED: KNOCKOUT CHAOS.