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Classics Aren't Made Overnight - After Party Studios - Notwoways JPG
Classics Aren't Made Overnight - After Party Studios - Notwoways JPG
Classics Aren't Made Overnight - After Party Studios - Notwoways MP4 1m:05s

Classics Aren't Made Overnight - Notwoways
After Party Studios

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Classics Aren't Made Overnight - Notwoways - After Party Studios

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Title of Piece: Classics Aren't Made Overnight
Client/Brand: Notwoways
Production Company: After Party Studios
Director(s): Edie Amos
Producer(s): Stacey Adokarle Arthur
DoP: Kia Fern Little
Production Design: Elena Muntoni
Editor: Scarlett Bovingdon
Creative Director: Ben Doyle
Script: Edie Amos
Colour Grading: Nigel Tadyanehondo
Music Composer: JJ Mitchell
Instagram Tag: @edieamos @notwoways @afterpartystudios @scarlett_bov
Sound Design: JJ Mitchell
Short Synopsis: Meet Sam Awoyemi, footwear designer for London sneaker brand notwoways and ice hockey player for the Lee Valley Lions. For the notwoways Formula drop, we centred the whole campaign around the title “Classics Aren’t Made Overnight” producing a film and surrounding social content. The hero film focused on Sam, the designer of the Formula sneaker, drawing comparisons of the skills and mindset needed in footwear design and ice hockey. A documentary at its core, the script was written off the back of an extensive interview with Sam, and we used his real parents voices in the final film. Starring Tomiwa Okubanjo as young Sam and Sam Awoyemi as himself.
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