COMMERCIAL WORK
Craft: Colour Grading (2024)
COMMERCIAL WORK (Craft: Colour Grading)
JPG
MP4
1m:00s
'First Cup' - WaterAid
Anonymous Content
Official Selection
| Title of Piece: | 'First Cup' |
|---|---|
| Client/Brand: | WaterAid |
| Production Company: | Anonymous Content |
| Director(s): | Elena Petitti di Roreto |
| Producer(s): | Ella Sanderson |
| DoP: | Giuseppe Favale |
| Instagram Tag: | @studio__rm @jamienoble_colour |
| Short Synopsis: | Shot in Zomba, Malawi, the 60-second hero film takes an alternative approach to fundraising by highlighting the positive impact of donations, instead of the need for them. As the film opens, a community gathers around a tap installed by WaterAid, to celebrate the pouring of their village’s first cup of clean water. When the speaker sets down the cup, a young girl sneaks through the crowd to steal it. Resisting the temptation to drink it herself, she carefully carries it to her elderly grandmother’s house. In a moving closing scene, she offers her grandma the village's first sip of safe water - the simple yet sacred commodity which will allow their community to thrive. |
