Official Selection 'First Cup' Commercial Work: Craft: Colour Grading

CLIENT/BRANDWATERAID

PRODUCTION COMPANYANONYMOUS CONTENT

DIRECTOR(S)ELENA PETITTI DI RORETO

PRODUCER(S)ELLA SANDERSON

DOPGIUSEPPE FAVALE

INSTAGRAM TAG @STUDIO__RM @JAMIENOBLE_COLOUR

SHORT SYNOPSIS SHOT IN ZOMBA, MALAWI, THE 60-SECOND HERO FILM TAKES AN ALTERNATIVE APPROACH TO FUNDRAISING BY HIGHLIGHTING THE POSITIVE IMPACT OF DONATIONS, INSTEAD OF THE NEED FOR THEM.

AS THE FILM OPENS, A COMMUNITY GATHERS AROUND A TAP INSTALLED BY WATERAID, TO CELEBRATE THE POURING OF THEIR VILLAGE’S FIRST CUP OF CLEAN WATER. WHEN THE SPEAKER SETS DOWN THE CUP, A YOUNG GIRL SNEAKS THROUGH THE CROWD TO STEAL IT.

RESISTING THE TEMPTATION TO DRINK IT HERSELF, SHE CAREFULLY CARRIES IT TO HER ELDERLY GRANDMOTHER’S HOUSE. IN A MOVING CLOSING SCENE, SHE OFFERS HER GRANDMA THE VILLAGE'S FIRST SIP OF SAFE WATER - THE SIMPLE YET SACRED COMMODITY WHICH WILL ALLOW THEIR COMMUNITY TO THRIVE.