COMMERCIAL WORK
Craft: Direction (2024)
COMMERCIAL WORK (Craft: Direction)
JPG
VIMEO
1m:40s
Atomic x Lucas Braathen | Kintsugi DC - Atomic Austria GmbH
FADED Filmproduktion e.U.
Official Selection
Title of Piece: | Atomic x Lucas Braathen | Kintsugi DC |
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Client/Brand: | Atomic Austria GmbH |
Production Company: | FADED Filmproduktion e.U. |
Director(s): | Thomas Dunzendorfer |
Producer(s): | Thomas Dunzendorfer, Raphaela Ossberger |
DoP: | Philipp Hafner |
Editor: | Lucas Cantera |
Script: | Thomas Dunzendorfer |
Colour Grading: | Nico Fink |
Instagram Tag: | @_thomasdunzendorfer @philipp___hafner @faded.works |
Sound Design: | Boris Fehringer |
Short Synopsis: | In this film, we delve into the unique and bold approach behind the creation of the new Redster X9RS Revoshock S Luci ski, a collaborative masterpiece by Atomic and Lucas Pinheiro Braathen. Our aim was to transcend the norms of product-driven spots within the ski industry, crafting a narrative as bold, colorful, and inspiring as Lucas Braathen himself. This project showcases the seamless fusion of high performance and striking aesthetics, influenced by the Japanese art of Kintsugi. It represents not just the physicality of skiing but the strength and character shaped by experiences on the slopes. |
Extra Credit 1: | Gaffer: Michael Aicher |
Extra Credit 2: | Lighting Assistance: Elias Illig |