Shortlist Trans Day of Visibilty Commercial Work: Craft: Costume Styling

CLIENT/BRANDZALANDO

PRODUCTION COMPANYGINGI STUDIO X ZALANDO STUDIOS

DIRECTOR(S)JOHN YONATAN JACOBY

PRODUCER(S)EUGENIA VICARI & VIRGINA HERNANDEZ

DOPCARLOS RODRIGUEZ

DIRECTOR OF PHOTOGRAPHY CARLOS RODRIGUEZ

EDITOR CHRISTINA TSILIORIS

CREATIVE DIRECTOR JOHN YONATAN JACOBY

SCRIPT NICOLA DINAN

COLOUR GRADING CHRISTINA TSILIORIS

ANIMATION JASON HOLT

COSTUME DESIGN CAMILLE PAILLER

INSTAGRAM TAG @ITSJYJ @CARLOSARTROD @GINGISTUDIO

SOUND DESIGN KRIS LIMBACH

SHORT SYNOPSIS TRANS PEOPLE ARE OFTEN ASKED TO SHARE THEIR STORIES, ENCOURAGED TO PLACE THEIR PERSONAL TRAUMAS ON A PUBLIC STAGE. AND WHAT FOR? WE ARE TOLD THAT SHARING COULD LEAD TO UNDERSTANDING (FROM CIS PEOPLE), THAT UNDERSTANDING COULD LEAD TO EMPATHY (FROM CIS PEOPLE), AND THAT WITH ENOUGH EMPATHY, MAYBE OUR COMMUNITY WILL EARN RESPECT (FROM CIS PEOPLE). BUT NO MATTER HOW MUCH YOU LICK THE BOOT, IT MIGHT STILL KICK YOU IN THE TEETH. AND SO MAYBE THIS VERSION OF VISIBILITY — SHAPED TO APPEASE THE CIS GAZE — MISSES THE MARK.
IN THIS STORY, SIXTEEN TRANS AND NON-BINARY PEOPLE STAND SIDE-BY-SIDE, IN A SHOOT DIRECTED BY A NON-BINARY PERSON, SHOT OVER THE COURSE OF A DAY IN A BERLIN BALLHAUS. IN THE VIDEO, WE DISCUSS NOT WHAT IT IS TO BE TRANS, BUT WHAT IT IS TO BE GIGI, OR CASIL, OR ZAIR, OR ME — OUR ART, DREAMS, AND OUR HOPES FOR THE FUTURE. THE DAY WAS AN EXERCISE IN CONNECTION — SHIFTING OUR FOCUS FROM OUTSIDE TO INSIDE. VISIBILITY BECAME LESS ABOUT REACHING BEYOND A COMMUNITY, AND MORE ABOUT STRENGTHENING THE TIES WITHIN IT.

EXTRA CREDIT 1 CASTING: JEANETTE SCHNEIDER