COMMERCIAL WORK (Cultural Impact)

Trans Day of Visibilty - Gingi Studio x Zalando Studios - Zalando JPG
Trans Day of Visibilty - Gingi Studio x Zalando Studios - Zalando JPG
Trans Day of Visibilty - Gingi Studio x Zalando Studios - Zalando MP4 9m:44s

Trans Day of Visibilty - Zalando
Gingi Studio x Zalando Studios

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Trans Day of Visibilty - Zalando - Gingi Studio x Zalando Studios

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Title of Piece: Trans Day of Visibilty
Client/Brand: Zalando
Production Company: Gingi Studio x Zalando Studios
Director(s): John Yonatan Jacoby
Producer(s): Eugenia Vicari & Virgina Hernandez
DoP: Carlos Rodriguez
Director of Photography: Carlos Rodriguez
Editor: Christina Tsilioris
Creative Director: John Yonatan Jacoby
Script: Nicola Dinan
Colour Grading: Christina Tsilioris
Animation: Jason Holt
Costume Design: Camille Pailler
Instagram Tag: @itsjyj @carlosartrod @gingistudio
Sound Design: Kris Limbach
Short Synopsis: Trans people are often asked to share their stories, encouraged to place their personal traumas on a public stage. And what for? We are told that sharing could lead to understanding (from cis people), that understanding could lead to empathy (from cis people), and that with enough empathy, maybe our community will earn respect (from cis people). But no matter how much you lick the boot, it might still kick you in the teeth. And so maybe this version of visibility — shaped to appease the cis gaze — misses the mark.
In this story, sixteen trans and non-binary people stand side-by-side, in a shoot directed by a non-binary person, shot over the course of a day in a Berlin ballhaus. In the video, we discuss not what it is to be trans, but what it is to be Gigi, or Casil, or Zair, or me — our art, dreams, and our hopes for the future. The day was an exercise in connection — shifting our focus from outside to inside. Visibility became less about reaching beyond a community, and more about strengthening the ties within it.
Extra Credit 1: Casting: Jeanette Schneider
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