Official Selection Quick. Quicker. Ather. Commercial Work: Craft: Direction

CLIENT/BRANDATHER

PRODUCTION COMPANYVANILLA FILMS

DIRECTOR(S)HARSHIK SURAIYA

PRODUCER(S)VINIT BHATT

AGENCYATHER

DOPSIDHARTH DIWAN

PRODUCTION DESIGN NIDA DIWAN

EDITOR NIRBAN DASGUPTA

CREATIVE DIRECTOR GARIMA PUGALIA

COPYWRITER GARIMA PUGALIA

COLOUR GRADING NAVIN SHETTY (NUBE STUDIO)

COSTUME DESIGN SHRUTI AGARWAL

MUSIC COMPOSER SHUBHAJIT MUKHERJI

SHORT SYNOPSIS IN A REGULAR-LOOKING TOWN WHERE DAILY ACTIVITIES LIKE MORNING JOGS, GAME NIGHTS, MOVIE SCREENINGS AND BAKING RITUALS ARE COMMON, AN UNUSUAL PHENOMENON UNFOLDS: EVERY SINGLE RESIDENT HAS THEIR HEAD TURNED LEFT. THE REASON? ATHER'S ZIPPING FAST BIKE 450X. TO MAKE THE FRESH VISUALS OF THE FILM INTERESTING, A RETRO BOLLYWOOD-STYLE SONG WAS COMPOSED TO LEND THE FILM AN OLD-WORLD CHARM. THE LYRICS TRANSLATE TO-
MY EYES ARE GLUED TO YOU,
THEY ARE GLUED TO YOU,
NO MATTER HOW FAST YOU ZOOM AWAY,
THE EYES ARE STILL GLUED TO YOU.
GLUED TO YOU, GLUED TO YOU!
BYE!

EXTRA CREDIT 1 CREATIVE PRODUCER: RAJAT SHARMA

EXTRA CREDIT 2 CREATIVE LEAD: DEEPESH RAJANI