COMMERCIAL WORK
Craft: Use of Sound & Music (2024)
COMMERCIAL WORK (Craft: Use of Sound & Music)
JPG
JPG
MP4
49s
Quick. Quicker. Ather. - Ather
Vanilla Films
Shortlist
| Title of Piece: | Quick. Quicker. Ather. |
|---|---|
| Client/Brand: | Ather |
| Production Company: | Vanilla Films |
| Director(s): | Harshik Suraiya |
| Producer(s): | Vinit Bhatt |
| Agency: | Ather |
| DoP: | Sidharth Diwan |
| Production Design: | Nida Diwan |
| Editor: | Nirban Dasgupta |
| Creative Director: | Garima Pugalia |
| Copywriter: | Garima Pugalia |
| Colour Grading: | Navin Shetty (Nube Studio) |
| Costume Design: | Shruti Agarwal |
| Music Composer: | Subhajit Mukherjee |
| Instagram Tag: | @filmbyvanilla @hariyaali @ather #Ather450 #filmsbyvanilla #quickquickerather |
| Short Synopsis: | In a regular-looking town where daily activities like morning jogs, game nights, movie screenings and baking rituals are common, an unusual phenomenon unfolds: every single resident has their head turned left. The reason? Ather's zipping fast bike 450x. To make the fresh visuals of the film interesting, a retro Bollywood-style song was composed to lend the film an old-world charm. The lyrics translate to- My eyes are glued to you, They are glued to you, No matter how fast you zoom away, The eyes are still glued to you. Glued to you, glued to you! Bye! |
| Extra Credit 1: | Creative Producer: Rajat Sharma |
| Extra Credit 2: | Creative Lead: Deepesh Rajani |
