COMMERCIAL WORK (Craft: Direction)

Bead Mountain - Believe Media - Spotify JPG
Bead Mountain - Believe Media - Spotify MOV 1m:05s

Bead Mountain - Spotify
Believe Media

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Bead Mountain - Spotify - Believe Media

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Title of Piece: Bead Mountain
Client/Brand: Spotify
Production Company: Believe Media
Director(s): Floria Sigismondi
Producer(s): Liz Silver
Agency: Spotify In-House Creative Team
DoP: Pau Muñoz
Instagram Tag: @floriasigismondi @believemedia
Short Synopsis: Spotify Wrapped has become a cultural mainstay with viral impact. Taking cues directly from the lyrics of 2023's Top Global Artist, the spot pulsates through the phantasmagoria of the lyrical repertoire. The direction brings them to life via characters with a modern and surreal edge, after which the audience zooms out to take in the big picture, a stunning tableau vivant on top of a lush, lavender mountain.
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