MUSIC VIDEOS

Acche Din Blues - Aamir Aziz
Chinwag Inc

Official Selection

Title of Piece:	Acche Din Blues
Brand:	Aamir Aziz
Production Company:	Chinwag Inc
Director(s):	Amit Mishr
Producer(s):	Amit Mishr
Agency:	Chinwag Inc
Client:	Aamir Aziz
Instagram Tag:	@metafella_
Short Synopsis:	"Acche Din Blues" is a protest song in India, written by Aamir Aziz. It captures the essence of the unfolding story of a country through significant cultural events while interweaving the story of an accidental friendship between two children at a fair. The song serves as a vibrant display of hope in the midst of a challenging year for Indian democracy. The term "Acche Din" translates to "Good Days" and was a popular slogan used during the election campaign of the Bharatiya Janata Party (BJP) in India. The party promised a prosperous and improved future for the country, which resonated with many people at the time. However, as time passed, the reality of the situation unfolded differently, leading to disillusionment among sections of the population. The song's title, "Acche Din Blues," is a play on this slogan and signifies a sense of dissatisfaction and longing for a better tomorrow. The song's lyrics cleverly incorporate various key cultural events that occurred during a specific period in India. These events include political developments, social issues, or incidents that affected the country's democratic fabric. By highlighting these incidents, the song serves as a powerful commentary on the state of the nation and the challenges faced by its citizens. The narrative of the song also revolves around the chance encounter and subsequent friendship between two children at a fair. This element adds a touch of innocence and optimism to the song, juxtaposing the harsh reality and political turmoil faced by the country. The children's friendship becomes a symbol of unity and resilience, emphasizing the importance of standing together in the face of adversity.