PERSONAL WORK
New Generation Award (2023)
PERSONAL WORK (New Generation Award)
JPG
MOV
43s
Mach's dir richtig! - Hammer & Heart (Spec)
Salzburg University of Applied Sciences
Shortlist
| Title of Piece: | Mach's dir richtig! |
|---|---|
| Brand: | Hammer & Heart (Spec) |
| Production Company: | Salzburg University of Applied Sciences |
| Director(s): | Mareike Färber |
| Producer(s): | Katharina Gaßler |
| Client: | Salzburg University of Applied Sciences |
| Instagram Tag: | @mareikefaerber @creative.technologies.dept #machsdirrichtig |
| Short Synopsis: | Give me some more everyday madness, baby. We do not know the one way - Like us, tools and their use are individual. They are tools to help us develop, create and live. It doesn't matter what you do, how you do it or when you do it - just do it right! The spec spot for the fictional DIY store hammer&heart humorously combines the brand message of quality DIY products with the depiction of the individuality and uniqueness of its customers. True to the motto: Any way is good as long as it is yours! |
