PERSONAL WORK
Cultural Impact (2023)
PERSONAL WORK (Cultural Impact)
JPG
MOV
1m:57s
The Salesman
University of Applied Sciences Salzburg
Raw Selection
| Title of Piece: | The Salesman |
|---|---|
| Production Company: | University of Applied Sciences Salzburg |
| Director(s): | Jonas Perkmann |
| Client: | Nike/Spec |
| Director of Photography: | Felix Foltas |
| Production Design: | Lea Kurz / Michelle Pointinger |
| Instagram Tag: | @_perkmann @felixfoltas #TheSalesman |
| Sound Design: | Timo Stadler |
| Short Synopsis: | How crazy would it be if a salesman tried to sell a treadmill to a person without legs? At first glance, of course, absurd. But not if the person in the wheelchair desperately wants to walk again. This is exactly what "The Salesman" shows, the somewhat different NIKE advertisement. Through an emotionally stirring story and an unexpected twist at the end, the viewer is made aware that the will is everything. Not only in sports, but also in all other situations in life: where there's a will, there's a way. The spot is about Ralph, an unsuccessful salesman who doesn't give up after a few failures, and Erich, who lost both legs in an accident but doesn't let it get him down either. The two paths in life cross and a win-win situation is created. The motivational spot was meant to lure each individual out of their comfort zone and show that anything is possible with the right mindset. |
